Organic & Paid Social Video

1 of 2 Instagram Story Ads made for a hypothetical migraine treatment company targeting a millennial audience. It includes a thumb-stopping question and eye-catching motion graphics for higher CTR + CVR.

2 of 2 Instagram Story Ads made for a hypothetical migraine treatment company targeting a millennial audience. It includes a thumb-stopping mock phone call and eye-catching motion graphics for higher CTR + CVR.

This ad was designed for Favor/The Pill Club and was distributed across paid social media platforms (Tiktok, IG, FB, & Snapchat). The boomerang-style video was shot with my iPhone and then edited with callout text overlays for a native in-feed look that pairs with trendy lo-fi music. It also features two of the care package partners from August’22– Uqora and Troop.

This ad was designed for Favor/The Pill Club and was distributed across paid social media platforms (Tiktok, IG, FB, & Snapchat). It was shot with my iPhone and then converted to stop-motion animation to draw attention to the focus of birth control. It features two of the care package partners from August ‘22– Uqora and Troop which are highlighted by callout text overlays.

This ad was designed for Favor/The Pill Club and was distributed across paid social media platforms (Tiktok, IG, FB, & Snapchat) for the rebrand of The Pill Club to Favor. It features an eye-catching visual glitch transition, text callout overlays, and TikTok-friendly tunes for native platform compatibility.

This video was made for the launch of Favor/The Pill Club’s Daily Multivitamin. It was shot on my iPhone in a native ‘get ready with me’ TikTok style to appeal to Gen Z and highlight the new product in an inconspicuous way. Published on Favor’s TikTok account.

This video was posted on Favor/The Pill CLub’s TikTok & IG reels to showcase an OOH brand awareness campaign that featured educational signage about reproductive rights. The signage was posted in states like Georgia, DC, and Texas right as Roe v. Wade was overturned by the Supreme Court. This campaign shed light on the absurdity of the decision for millions of people who menstruate and called on people to fight back.

This ad was designed for the launch of the Favor/The Pill Club rebrand. The unboxing video was shot using my iPhone in a native unboxing style and edited in After Effects. It was distributed across paid social platforms (IG/FB, TikTok, and Snapchat).

This ad was designed to spread awareness of the initial Pill Club rebrand to Favor. After the new name intro, it specifically highlights positive reviews and lower costs, which are two things that company research found Gen Z’s decisions are driven by. It was distributed across paid social platforms (IG/FB, TikTok, and Snapchat).